What Telera means
Telera is a Mexican bread name of Spanish origin meaning "oblong loaf". It comes from Spanish telera (an oblong loaf; the same word names the crossbar of a plough). It is pronounced teh-LEH-rah, and it is most associated with Puebla.
Spanish dictionaries carry two senses, the plough crossbar and a large oval loaf, and which one gave the Mexican roll its name is not settled. The three-lobed telera is the base of the Puebla-style torta.
This is a site about what Mexican words mean, so there is no recipe here. For the name itself: Mexican pan dulce is named by shape, and the names are pure visual poetry: concha (shell), oreja (ear), cuernito (little horn), ojo de buey (ox eye), corbata (necktie), puerquito (little pig), bigote (moustache).
